House offers a creative space for young people who want their looks to highlight their personality and mood, and who see experimenting with fashion as a way to express their emotions. The brand proposal features interesting combinations of the latest trends with casual style. It also inspires courage, playing with styles and consciously shaping one’s own image. For House, it is key to listen to the needs of its target audience and observe their environment; their interests, hobbies, plans and dreams. Knowing this world enables the brand to be attuned to their expectations and adapt to the dynamic pace of their lives, creating fashion-forward yet casual everyday looks for her and him.